Relevanz Launches First-to-Market Knowledge Management Solution for Marketing Professionals.

Technology-enabled solution increases speed to market, maximises marketing dollars, slashes time spent on coordination and administrative tasks.

Singapore - May 21st 2001 - Relevanz launches Marketing Bright, an Integrated Marketing Management solution that enables Marketing, Advertising, Public Relations and Corporate Communication professionals to dramatically enhance the way they work.

A technology-enabled solution that offers knowledge, community, workflows and media asset databases, Marketing Bright is the first in Asia to offer an integrated approach to address the most important marketing challenges.

Some features on Marketing Bright include:

Media Asset - cross media publishing asset management application for cross-media publishing to efficiently manage, use, and share files, assets and branding information across the organization.

Marketing Brain - for effective project management enabling marketeers to manage task assignments, track deadlines, publish and retrieve the information they require anytime, anywhere.

Knowledge Center - is the eyes and ears of the markeeter providing up-to-date marketing information, competitive intelligence, tools and resources

Web Publishing - allows the markeeter to publish, modify and share information through the organization's website instantly, speeding up the time to market.

E-Marketing - turns your website into an effective lead generation tool to help support the sales function as well as to form an integral part of an organization's CRM strategy.

"The marketing function is at the forefront of any business," says Jerel Kwek, CEO. "Relevanz recognises that the current marketing process is fraught with inefficiencies and challenges with shrinking product life cycles, greater competition and information overload. Marketing Bright offers an easy-to-use solution for anyone involved in the marketing process to beat these challenges and dramatically overcome inefficiencies in coordination and integration across campaigns. My dream is to allow marketeers to enjoy what they do best-- creative and strategic aspects of the job, instead of being bogged down by time-consuming coordination and administrative tasks."

Press Contact

Jerel Kwek
Relevanz Pte Ltd
(65) 6227 8813
jerel@relevanz.com