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The
Solution
Relevanz’s internet-based Media Hub™ demonstrated
features and functions that help overcome the problems that
Banyan Tree encountered.
Firstly, the “Version
Control” and “Sharing” features regulate
the use of these assets. In “Version Control”,
all the different versions of an asset are stored within one
folder and users can easily track the changes that have been
done and select the latest version and utilize it. Furthermore,
the creator or controller of a particular asset may issue
viewing and editing rights only to relevant parties so that
confusion will not arise.
Also, Media Hub
allows for a systematic way of classifying, storing and retrieving
of these assets at a few mouse clicks. It also has a built-in
search engine that offers an alternative way to quickly locate
a file. This translates to time and money saved.
Thirdly, this net-based
tool is password protected. Access can be issued or retracted
anytime and it gives the marketing team a tight rein on their
sensitive materials. At the same time, it is a self-service
portal for press, partners and staff alike to obtain relevant
information that they need.
Best of all, this
hub is available 24x7x365 and therefore, productivity increases
as the marketing teams and partners at different locations
can work independently and achieve results faster. With Media
Hub, brand management across offices also becomes simpler
and more effective.
Conclusion
As Banyan Tree expands, the management adopts a forward-looking
approach to maximize all its resources. The success of Media
Hub is due to the fact that it provides the essential tools
to give the marketing team an edge in branding the company
and communicating to its stakeholders.
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