Banyan Tree
Hotels and Resorts Luxury
Hotel Group Selects Relevanz’s Media Hub™ to Improve
the Management of Marketing Assets
The
Organization
World-class luxury resort chain
In 2002 alone, it was named the Best
Resort Hotel in Asia, Top International Spa, Best Leisure
Hotel in Asia and earned many more accolades from the
travel industry
Headcount
The Challenge
Its marketing assets are widely used
by the press, advertising agencies, travel agencies and
marketing personnel internally and externally
Collaboration between all these parties
can become confusing and costly
Brand
name and messages may be put in jeopardy due to miscommunication
The Solution
Relevanz’s Media Hub eases the
information flow by systematically capturing and classifying
media assets
Brings together ideas, media assets,
information through a simple web interface
Streamlines marketing & communication
processes through a collaborative platform
Benefits
Reduces
time spent on searching for accurate information
Reduces
time, cost and hassle of physically sending media assets
to their partners
Track
assets as they evolve
Increases
cohesiveness and essence of brand image through various
channels of communication
Executive Summary Banyan Tree is a luxury chain
of 10 hotels, 13 spas and two golf courses, which has been
consistently voted not only Asia's best resort hotel but also
one of the world's most innovative hotel chains.
In recent
years, Banyan Tree rolled out two e-business portals, namely
banyantree.com and banyantravel.com to leverage on its brand
equity to provide an even more indulging alternative to the
pampered traveller.
The
Organization
